Where Texas charm meets national recognition, Waco is a one-of-a-kind destination for residents, investors, and tourists. Rich with history, fueled by education, and brimming with personality, this Central Texas gem offers more than meets the eye—and continues to grow in all the right ways.
State: Texas
City: 101.15 sq mi
Land: 88.73 sq mi
Waco, Texas, United States
Founded in the 1800s and steeped in Texas history, Waco has evolved into a thriving community of over 140,000 residents. Here you’ll find Baylor University, one of the nation’s top private research institutions, bringing energy, innovation, and athletics to the heart of town. Just down the road, the Dr Pepper Museum pays tribute to the birthplace of America’s oldest major soft drink, while the Waco Mammoth National Monument offers a glimpse into prehistoric Texas with its preserved fossil beds. And it’s not just brains and bones—Waco knows how to have fun. Surf’s up at Waco Surf, an artificial wave park that draws thrill-seekers from across the country. And of course, no visit is complete without a stop at Magnolia Table or Magnolia Market at the Silos, created by Chip and Joanna Gaines of Fixer Upper fame—a magnet for shoppers, foodies, and design lovers.
With its walkable downtown, scenic riverfront, and ever-growing appeal, Waco is more than a dot on the map—it’s a place people are proud to call home.
Historic Significance
Waco is deeply tied to the story of Texas. It is a city that respects traditions and its roots.
Higher Education
Baylor University drives growth, innovation, and community pride across academics, research, and athletics.
Tourism & Lifestyle
Magnolia Market at the Silos has become the heartbeat of Waco’s tourism scene, drawing millions of visitors each year to experience the charm crafted by Chip and Joanna Gaines. From shopping to gardens and photo ops, this beautiful market has transformed Waco into a destination. It helps fuel a thriving local economy in the process.
Family-Friendly Living
Affordable housing, highly rated charter and public schools, and community events make Waco ideal for families.
Outdoor & Riverfront Recreation
Enjoy kayaking on the Brazos, biking along Cameron Park trails, or relaxing in riverside green space.
Business-Friendly Climate
With a central location between Austin and Dallas, Waco offers easy access to major markets without the high cost of big-city living.
Waco delivers a small-town feel with big-city convenience. It’s a place where homeowners can find space to grow, investors can spot opportunity early, and students, families, and retirees all feel right at home.
Located along I-35 between Dallas and Austin, Waco is a central hub with access to everything. You’re just 90 minutes from two of Texas’s major metros—yet surrounded by natural beauty, history, and a close-knit community all your own.
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